A common question from clients is “how much will is this going to cost?”
There are several factors that will impact how much a WooCommerce website is going to cost:
Let’s take a look at some of there factors, it’s important to understand why these impact price, so you can be sure of the quote you receive.
Agency vs Freelancer
This is possibly the biggest contributing factor when it comes to any WooCommerce project. Clients may not immediately spot whether they’re in contact with a freelancer or an agency, but it’s worth paying attention to for next time.
Generally speaking, an agency will quote at a higher rate than a freelancer, but there are always plenty of exceptions.
Overheads
Simply put, an agency usually cannot afford to do the work at a lower rate.
They are a multi-person business, and any business that is in the habit of employing people had additional staffing costs, not to mention office rent, corporate tax etc.
Freelancers and individual workers, and as so, they can cut out the bulk of the kind of overheads you’d expect to find at an agency.
Experience
Agencies don’t always justify their pricing based on the fact that they have higher overheads, many times it comes down to the experience that a team of designer and developers can provide.
As the saying goes, two heads is better than one, or at least there is more experience able to be put into the project.
Client size
The bigger the client, the less comfortable they usually are working with a freelancer, and the smaller the client, the smaller the budget (in general), so you’ll find those types of clients often drift towards freelancers for that reason.
Website Type
This is often not immediately obvious, at least at the beginning of the project, but the real meat of any WooCommerce quote comes down to the type of WordPress theme to be used.
Template vs Custom
Costs can be kept down significantly if a template theme is used. That is to say, a theme that can be bought from the WordPress store (or similar) and is ready to use from the get-go.
As you’d expect, this doesn’t require any design or development work.
The other option to this would be to design and develop a theme from scratch, customised specifically for the clients needs.
This will, of course, inflate costs significantly.
A hybrid to these methods would be to select a theme from the WordPress store, and customise where needed, not the whole theme but just some parts of the theme.
Additional Setup
Sometimes a client will need help with adding content onto a page, setting up hosting, creating social media accounts to be paired with the website, and a multitude of other factors.
These additional hours are also usually billed with the standard project costs.
Higher value achieved, higher cost
Pricing can be based around hours, but it can also be based on value delivered. Conversion-rate focused designs are specifically geared towards bringing in leads for a business.
Therefore, many feel that a higher cost is more than justified when it comes time to bill the client, since their work can give a fantastic ROI.
Functionality
This can quickly and drastically change things, a small functionality request may need hours of custom coding.
Plugins
Your idea is probably not original, so a plugin probably already exists to save time and money.
Custom solution
When plugins don’t quite take care of the issue, a custom coded solution is needed. However, this can significantly increase costs due to the additional time needed to design and code the functionality.
Want to take the next step?
If you’d like to talk more about WooCommerce web design services, then speak to me personally.